GO WHERE THE WORK HAPPENS
 
Find a scene. Reach out to like-minded creatives. Get involved. Give what you can, ask questions, be humble, listen, and learn. This approach led me to Cassie Fitzke of CF Decorating. Someone whose work I’d admired from a distance and wanted to understand up close.
I first met Cassie midway through staging a 5,000 sq ft home in Medina, MN. I’d been following her work online for a while and knew we covered the same ground. I reached out, and we lined up a day to shoot.
CASSIE FITZKE
is an industry veteran. Equal parts home stager, interior designer, leader, problem-solver, furniture buyer, warehouse manager, mover, shaker, and thinker. She wears every hat it takes to get the job done. She’s in high demand around the Twin Cities, and for good reason: she sets up homes to sell, and they move.
Some rooms have a singular focus: bedrooms, bathrooms, offices. Others share an identity: living rooms blending into kitchens and dining spaces. Cassie’s experience shows in how she marries these areas together, building an environment that feels warm, intentional, and aspirational. She creates rooms that want to be lived in.
I wanted to see the process unfold, so I showed up halfway through staging day. The moving trucks had come and gone, and Cassie’s team was piecing the puzzle together. By the time I arrived, the bedrooms, bathrooms, and office were photo-ready. I got to work.
It was a chance to watch someone with real, refined craft do their thing. Even though it was our first time working together, it felt natural and collaborative.
She set the scene, and I photographed it. There’s something beautiful about that: two creative practices colliding, elevating each other’s work. Like Kobe breaking through the defense and dropping a pass to Shaq in the paint. Different approaches, shared vision, clean finish.
VISUALLY NICE
A series celebrating the creative minds behind Architecture + Design in the Twin Cities. It’s my way to connect with people who give a damn about what they do, share their craft, practice mine, and learn something along the way.